I saw a movie poster at the San Mateo Century Movies with only a QR Tag as the graphic – directing to a web site promo – Used in Europe and Asia – the technology is coming state side.
- Like QR codes, Microsoft Tags can be used as apart of a marketing campaign where consumers scan the code with their cell phones and they will be directed to the appropriate web page. Where Microsoft Tags have the upper hand on QR codes is their size. Because HCCBs make use of various geometric patterns and colors, they can store the same information as QR codes, but in a much smaller space. This comes in handy particularly with printed material that is paid by the inch. 
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