During your campus visits – partner with the local music clubs and give them hand stamps with your careers url on them. Use different fonts for different clubs. Students wear ther stamp as a badge of honor.
Playing with QR’s
How can we use QR tags to reach candidates and build a community? Social networks are all about connecting people with like interests. As an example – people in silicon valley that like to ride motorcycles – The QR tag can link not only to a web site but also our mobile devices. Here’s a test I’m playing with – a QR tag to my test mobile site.
http://winksite.com/site/site_profile.cfm?susid=26890
Where did that pizza come from?
An extraordinary way to connect with the community – Deliver pizza to an engineering /development team at a targeted company. One Friday each month courtesy of Brocade. It’s Gorilla marketing — assertive and innovative; gains attention and creates buzz. Celebrates network solutions talent — broadens awareness of Brocade’s recognition of talent.
QR tags ideas.
I saw a movie poster at the San Mateo Century Movies with only a QR Tag as the graphic – directing to a web site promo – Used in Europe and Asia – the technology is coming state side.
- Like QR codes, Microsoft Tags can be used as apart of a marketing campaign where consumers scan the code with their cell phones and they will be directed to the appropriate web page. Where Microsoft Tags have the upper hand on QR codes is their size. Because HCCBs make use of various geometric patterns and colors, they can store the same information as QR codes, but in a much smaller space. This comes in handy particularly with printed material that is paid by the inch. 
Mash up idea
An idea of creating a branded “your friends” widget with that mash up feel. Visually bringing talent together in a fun interactive way – then add personal “voices” and you have a mash up concert!
http://staging.talentmatters.com/pa/dd/mashup2/
